Research Suggests That a Number of Conditions Must Be Met

question 5

Multiple Choice

Research suggests that a number of conditions must be met in order for a person to process a persuasive message using the central route (rather than the peripheral route) . What is one of those conditions?

• A) The source must be credible.
• B) The source must be trustworthy.
• C) The person must be motivated to process the message carefully.
• D) The person must have an existing attitude that he or she is willing to change.

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Definitions:

Invested-Capital Financed

A financial strategy involving the use of both debt and equity to fund a company's operations and investments.

Stock Price Manipulation

Refers to various schemes aimed at artificially inflating or deflating the price of a stock or other securities in the market, often to benefit a particular group or individual at the expense of general investors.

Investor Losses

Financial losses incurred by investors, often as a result of market downturns or bad investment decisions.

Ethical Violations

Actions or behaviors that go against established moral codes or professional conduct standards.