When People Process Persuasive Messages Using the Central Route (Rather

question 28

Multiple Choice

When people process persuasive messages using the central route (rather than the peripheral route) , they expend ____ energy and, if they change their attitudes as a result of the message, are likely to end up with ____ attitude change.

• A) more; stronger
• B) more; weaker
• C) less; stronger
• D) less; weaker

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Definitions:

Face Value

The nominal value of a security stated by the issuer.

Cost of Equity

The return that investors expect for investing in a company's equity, reflecting the risk of the investment.

Annual Dividends

The total dividend payment a company distributes to its shareholders for a year.

Selling

The process of offering goods or services to potential customers in exchange for money or other forms of payment.