Examlex
In Vohs et al.'s (2006) experiments, people who had been primed with a screen saver of dollar bills tended to ____ than people who had a blank screen or a fish screen saver image as a prime.
ROI
Return on Investment, a performance measure used to evaluate the efficiency or profitability of an investment.
Marketing Concept
A business philosophy suggesting that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its selected target markets.
Consumers' Needs
The essential desires or requirements that customers seek to fulfill with the purchase of goods or services.
Market Orientation
A business philosophy where the company prioritizes identifying and meeting the needs of its customers through its product mix.
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