Examlex
When the United States experienced terrorist attacks on September 11, 2001, many felt that the government should go after Osama bin Laden. Chasing down bin Laden is an example of a superordinate goal.
Perceived Benefits
The advantages or improvements believed to be associated with a product or service from the consumer's perspective.
Purchase Price
The amount paid to buy a product or service, which can include additional costs such as taxes, shipping, and handling.
Competitive Strategy
A plan that businesses use to gain an advantage over their rivals in the market, typically by differentiating their products or services, or offering lower prices.
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