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It is a good idea to consider parents as part of the target market when marketing new children's lunchboxes that stay colder longer.
After Tax Cost
The actual cost of an investment or purchase after accounting for the effects of taxes on the price.
Corporate Tax Rate
The percentage of a corporation's profits that is paid to the government as tax.
Coupon Rate
The interest rate that a bond issuer will pay to a bondholder.
Preferred Stock
A class of ownership in a corporation that has a higher claim on its assets and earnings than common stock, typically paying fixed dividends.
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