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Health Access Pro.rolls out an innovative nurse-on-call information system available online. The product is not widely accepted because patients don't see the need for such a service. This situation represents a failure in which aspect of implementing the marketing concept?
Incremental Cost
The additional cost associated with producing one extra unit of production or conducting an activity.
Direct Labor
The workforce directly involved in manufacturing a product or delivering a service, whose costs are directly attributable to the product.
Variable Manufacturing
Costs in manufacturing that vary with the level of production output, such as raw materials and labor costs.
Factory Overhead
All indirect costs associated with manufacturing, such as utilities, maintenance, and depreciation of equipment, excluding direct materials and direct labor.
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