Scenario 1.1 Use the Following to Answer the Questions

question 70

Multiple Choice

Scenario 1.1
Use the following to answer the questions.
​Greensprings Cemetery in upstate New York offers a full-service funeral and burial that is non-toxic to the environment. All materials used in the burial are natural and will decompose with no negative impact. Greensprings' service is relatively new in the United States, but services of this type are common in Great Britain. A typical burial in Greensprings' cemetery includes a casket made from bamboo, wicker, paper, or other natural material. There are no headstones of stone or concrete that will detract from the landscape, but trees and plants as "markers" are allowed. The cost for a burial at Greensprings is approximately $3,000, compared to about $6,000 at most traditional cemeteries. Although business was slow at first, Greensprings is now experiencing an increase in the number of burials, due to referrals and a newly-developed website. The owners of Greensprings were previously in the cemetery business, and are active conservationist and wanted to make their business more sustainable. After conducting research and finding that there were natural burial sites in Great Britain, they wanted to provide an alternative to other environmentally-conscious Americans like themselves.
-Refer to Scenario 1.1. The customers of Greensprings Cemeteries are most likely choosing the Greensprings business because of its _______, which is evidence of a ______ _____.

• A)pricing; sales orientation
• B)environmental consciousness; market orientation
• C)novelty; production orientation
• D)environmental consciousness; business orientation
• E)pricing; profit orientation

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Definitions:

Search Bots

Automated software applications that visit websites to index their content for search engines, helping to determine their relevance and ranking in search results.

Site Characteristics

Site characteristics refer to the features and attributes of a website, including design, usability, content quality, and functionality, that impact user experience and engagement.

Search Engine Index

A collection of web pages and their content stored by a search engine as a result of web crawling, enabling quick retrieval of information during searches.

Call To Action

A marketing term for any design or prompt intended to encourage an immediate response or action from the viewer or reader.