PepsiCo Has Recognized the Significant Increase in Population Diversity Within

question 86

Multiple Choice

PepsiCo has recognized the significant increase in population diversity within the U.S. soft-drink market. Which one of the following best illustrates the company's integration of this knowledge into its marketing strategy?

• A)Ads featuring nostalgic Americana
• B)Bonus coupons in Pepsi twelve-packs
• C)Ads featuring Hispanic actors and Tejano music
• D)Ads in The New Yorker and Reader's Digest
• E)Ads aimed at children

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Definitions:

Conflict

A process that occurs when individuals or groups perceive that they have incompatible interests, goals, or values.

Robbers Cave Experiment

The Robbers Cave Experiment was a psychological study on intergroup conflict and cooperation, finding that competitive tasks increase hostility between groups while cooperative tasks reduce it.

Cognitive Bases

Fundamental mental processes and structures that underlie thinking, perception, memory, and decision-making in individuals.

Realistic Group Conflict Theory

A theory that explains how intergroup conflict can arise from competition between groups for limited resources.