American Airlines' Frequent-Flyer Program Awards AAdvantage Miles to Passengers When

question 17

Multiple Choice

American Airlines' frequent-flyer program awards AAdvantage Miles to passengers when they fly with its airline. When passengers accumulate a certain amount of miles, they can redeem them to get discounts on flights. Why has American Airlines adopted this frequent-flyer initiative?

• A) To increase immediate profits
• B) To improve the passenger's in-flight experience
• C) To develop positive relationships with customers
• D) To reduce the number of customer complaints
• E) To improve its marketing mix