The Altitude Adventure Academyis Developing Its Marketing Mix for the Coming

question 152

Multiple Choice

The Altitude Adventure Academyis developing its marketing mix for the coming year. Its managers know that they must first select ____ which may be the most important decision they make in the planning process.

• A)the promotional strategy
• B)a distribution method
• C)the pricing strategy
• D)a target market
• E)the desired profit margin