Givency, a Marketer of High-Fashion Products, Achieved a Company Turnaround

question 16

Multiple Choice

Givency, a marketer of high-fashion products, achieved a company turnaround by ensuring that its brand had the same image and proper display around the world. It also lowered prices on some items, like handbags, to be more competitive. This illustrates a company working to develop a marketing mix that is both ____ and ____.

• A)consistent; flexible
• B)formal; flexible
• C)variable; flexible
• D)consistent; rigid
• E)consistent; formal

---

Definitions:

Contextual Explanation

An approach to understanding phenomena by considering the broader circumstances and factors that influence them, rather than isolating them from their environment.

Biological Explanation

An explanation of phenomena or behaviors based on biological factors, such as genetics, biochemistry, or physiology.

Sex-atypical Behavior

Actions or behaviors that do not conform to the traditional expectations of one's sex, often regarding interests, hobbies, or mannerisms.

Mothers

Female parents who have given birth to, adopted, or raised a child or children.