A Marketing Objective Should Be Expressed in Clear, Simple Terms;

question 49

Multiple Choice

A marketing objective should be expressed in clear, simple terms; be _____________; specify a time frame for completion; and ensure the marketing objective is _____________ with both business-unit and corporate strategies.

• A) precise; centralized
• B) encompassing; consistent
• C) measurable; consistent
• D) legalistic; aligned
• E) detailed; decentralized

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Definitions:

Employment Lawsuit

A legal action initiated by employees or former employees against an employer due to violations of employment laws, such as discrimination or wrongful termination.

Electronic Business Records

Digital forms of documentation related to the operations, transactions, or activities of a business, including emails, digital invoices, and electronic employee records.

Legal Case

A Legal Case is a dispute brought before a court for resolution, involving issues of law or fact between parties.

Civil Litigation

A legal process where disputes between individuals or organizations are resolved in court, rather than through criminal prosecution.