The Guitar Center Traces Its Roots to 1959 When Wayne

question 123

Multiple Choice

The Guitar Center traces its roots to 1959 when Wayne Mitchell opened a home organ store in California. In 1964, the company began selling guitars and amplifiers and changed its name to the Guitar Center. The company added stores gradually and today is known as the largest musical instrument retailer in the world. The company continues to grow and maintains over 250 stores across the United States. According to their website, "Guitar Center is home to the world's largest selection of popular guitars, basses, amplifiers, keyboards, workstations, drums, percussion, microphones, PA systems, DJ equipment, stage lighting, recording software, studio gear and more." Assume that you are one of the brand managers for a line of products such as guitars or keyboards. Which of the following would be most important to you in assisting you to forecast sales and plan inventory levels for the chain of stores?

• A)Consumers' discretionary income
• B)Consumers' wealth
• C)Consumers' debt
• D)Consumers' disposable income

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Definitions:

Brainstem

The part of the brain that connects the spinal cord to the rest of the brain, controlling many basic life functions such as breathing and heart rate.

Split-Brain Patients

Individuals who have undergone corpus callosotomy, a procedure that severs the corpus callosum, resulting in the separation of the brain's hemispheres and affecting information processing.

Left Cerebral Hemisphere

The half of the brain that is typically associated with analytical thinking, language processing, and logic.

Theories

Systematically organized sets of concepts, propositions, and principles intended to explain and predict phenomena, often forming a basis for action or hypothesis.