The Manager of ProduceBuddy Is Interested in Asking Consumers What

question 134

Multiple Choice

The manager of ProduceBuddy is interested in asking consumers what they think about the store's new layout and expanded produce selection. If the manager would like to obtain a high response rate and have the study conducted as quickly as possible, which data collection method would you recommend?

• A)Mail survey
• B)Direct observation of consumers in the store
• C)Telephone survey
• D)Focus-group interview
• E)Shopping mall intercept interview

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Definitions:

Classical Conditioning

A process of learning that takes place when there is a connection between an environmental trigger and a stimulus that occurs naturally.

Previously Neutral

Refers to a stimulus that initially elicits no innate response until it is paired with an unconditioned stimulus in the learning process of classical conditioning.

Conditioned Response

A learned response to a previously neutral stimulus that has become associated with an unconditioned stimulus through conditioning.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.