Examlex
____ competitors are those that compete in the same product class, but their products have different features, benefits, and prices.
Activating Effects
Influences on behavior and emotional response that are initiated by hormonal or neurotransmitter activity in the body.
Sex Hormones
Chemical substances produced by the body that regulate sexual development, function, and behavior.
Facial-Feedback Hypothesis
The idea that facial expressions can influence emotion as well as reflect them, suggesting the act of smiling can make one feel happier.
Cannon-Bard Theory
A theory of emotion that argues that physiological arousal and emotional experience occur simultaneously.
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