Marketers Use a Variety of Characteristics to Segment Markets They

question 148

Multiple Choice

Marketers use a variety of characteristics to segment markets they are interested in pursuing. When segmenting consumer markets, demographic variables are normally used. All of the following are demographic characteristics used by marketers to segment markets except

• A)age.
• B)social class.
• C)family size.
• D)hometown.
• E)marital status.

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Definitions:

Motivate Behaviour

The process of encouraging actions or conduct towards achieving specific goals through incentives or psychological methods.

Physiological Needs

Fundamental necessities critical for the continuation of human life, including breathing, hydration, nourishment, housing, and rest.

Self-actualization Needs

The highest level in Maslow's hierarchy of needs, referring to the realization of one's potential, self-fulfillment, and seeking personal growth.

Prestige

This refers to the high regard or status that someone or something is held in by others, often due to accomplishments, quality, or influence.