In Today's Marketing Environment, Competitors Can Take on Many Forms

question 154

Multiple Choice

In today's marketing environment, competitors can take on many forms. For example, Coke Zero can be seen as a competitor to Stride Mint Chewing Gum. In this circumstance, these two products are described as ____ competitors.

• A)generic
• B)product
• C)total budget
• D)monopolistic
• E)pure

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Definitions:

Diversity Of Citizenship

A legal concept in the United States that allows federal courts to hear cases involving parties from different states or countries.

Amount In Controversy

The total amount of money or value at stake in legal proceedings.

Federal Court

A court established by the federal government with jurisdiction over disputes involving federal laws, constitutional issues, and certain matters between states or between the U.S. and foreign governments.

Jurisdiction

The official power to make legal decisions and judgments, often geographically or subject matter defined.