The Best Approach for a Company to Take When Monitoring

question 38

Multiple Choice

The best approach for a company to take when monitoring its competitors is

• A) watching for increases and decreases in competitors' prices and matching them.
• B) analyzing all information that is readily available about competitors.
• C) sending employees to competitors' offices and factories to observe their actions.
• D) developing a system for gathering ongoing information about competitors.
• E) reading important business publications such as The Wall Street Journal.

---

Definitions:

Rationalize

To attempt to explain or justify behavior or an attitude with logical reasons, even if these are not appropriate.

Supply Base

The network of suppliers from which a company procures its goods, services, and materials.

Competitiveness

The ability of a company, country, or product to compete effectively and successfully in the market.

Purchased Materials

Goods and components bought from external suppliers for use in manufacturing processes or for resale.