Marketers Live in a World of Constant Change, and Their

question 121

Multiple Choice

Marketers live in a world of constant change, and their ability to adapt to the pace of change will dictate the degree to which their marketing strategies are successful. Moreover, the changes can come in any or all of the different parts of the marketing environment.
Which one of the following statements is true?

• A) The self-sustaining nature of technology relates to the fact that the products are increasingly being produced with environment-friendly components.
• B) The negative effects of technology include concerns over privacy and intellectual property protection.
• C) Consumers' use of mobile devices to access the Internet has been declining over the last few years.
• D) Technological innovations are created only by private companies.
• E) We can expect the pace of technological change to slow down as more technology-oriented startups choose to go public and become more conservative with their business strategies.

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Definitions:

Spadework

Preliminary or foundational work that prepares for the main project, task, or effort, often involving hard or tedious tasks.

White Power Structure

The dominance of white individuals in positions of power within societal structures, contributing to racial inequality and privilege.

Mass Protest

A large-scale public demonstration or gathering, often expressing opposition to government policies or social injustices, aiming to bring about political or social change.

Student Nonviolent Coordinating Committee

A civil rights organization founded in 1960 that played a central role in the struggle for African American rights through nonviolent protest.