The American Heart Association Has Been Using the Campaign Go

question 69

Multiple Choice

The American Heart Association has been using the campaign Go Red for Women to raise awareness and education about heart attack symptoms in women. Several companies including Merry Maids have partnered with the American Heart Association and prominently display the logo on their product packaging. Merry Maids left each of their customers a donation box to fill with coins and dollars with the campaign slogan "Raise the Roof" to support the American Heart Association. In one month they raised over $100,000 in donations. Merry Maids' "Raise the Roof" campaign illustrates a practice known as

• A) cause-related marketing
• B) sustainable marketing
• C) philanthropy marketing
• D) strategic philanthropy

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Definitions:

Job Crafting Behaviours

The actions employees take to shape, mold, and redefine their jobs in a manner that fosters job satisfaction, engagement, resilience, and thriving at work.

Predicting Work Outcomes

The process of forecasting or estimating the potential results or consequences of actions within a workplace setting.

Knowledge, Skill

The theoretical understanding (knowledge) and the practical ability (skill) to perform tasks and solve problems.

Ability Demands

The specific skills and competencies required for a job or task, reflecting the necessary capacity to perform effectively.