The American Heart Association Has Been Using the Campaign Go

question 69

Multiple Choice

The American Heart Association has been using the campaign Go Red for Women to raise awareness and education about heart attack symptoms in women. Several companies including Merry Maids have partnered with the American Heart Association and prominently display the logo on their product packaging. Merry Maids left each of their customers a donation box to fill with coins and dollars with the campaign slogan "Raise the Roof" to support the American Heart Association. In one month they raised over $100,000 in donations. Merry Maids' "Raise the Roof" campaign illustrates a practice known as

• A) cause-related marketing
• B) sustainable marketing
• C) philanthropy marketing
• D) strategic philanthropy

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Definitions:

Ergonomics Problems

Issues related to the design and arrangement of workplaces that may result in discomfort or injury to the user.

Psychological Symptoms

Manifestations of mental or emotional conditions that may affect an individual's thought processes, moods, or behavior.

Physical Symptoms

Observable or felt signs of illness, injury, or the effects of a condition on the body.

Qualified Medical Professional

An individual with the necessary credentials, education, and licensure to practice medicine and provide healthcare services.