The Guitar Center Traces Its Roots to 1959 When Wayne

question 123

Multiple Choice

The Guitar Center traces its roots to 1959 when Wayne Mitchell opened a home organ store in California. In 1964, the company began selling guitars and amplifiers and changed its name to the Guitar Center. The company added stores gradually and today is known as the largest musical instrument retailer in the world. The company continues to grow and maintains over 250 stores across the United States. According to their website, "Guitar Center is home to the world's largest selection of popular guitars, basses, amplifiers, keyboards, workstations, drums, percussion, microphones, PA systems, DJ equipment, stage lighting, recording software, studio gear and more." Assume that you are one of the brand managers for a line of products such as guitars or keyboards. Which of the following would be most important to you in assisting you to forecast sales and plan inventory levels for the chain of stores?

• A)Consumers' discretionary income
• B)Consumers' wealth
• C)Consumers' debt
• D)Consumers' disposable income

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Definitions:

Souvenirs

Items purchased or collected as reminders of a particular place, event, or experience, often associated with tourism.

Expected Profit

An estimate of the amount of profit that a business anticipates earning over a specific period, based on forecasts and assumptions about future conditions.

Optimal Number

The best or most efficient quantity to achieve a specific goal, often relating to production, inventory levels, or workforce sizing.

Souvenirs

Items purchased or obtained as a reminder of a particular place, event, or experience.