Suppose That Marketers at Procter & Gamble Are Trying to Determine

question 146

Multiple Choice

Suppose that marketers at Procter & Gamble are trying to determine whether the use of free samples of Downy softener was the reason for a sales increase in a particular store. The type of research conducted to answer this question is

• A)exploratory.
• B)descriptive.
• C)experimental.
• D)informal.
• E)qualitative.

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Definitions:

Ethics

The branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong behavior.

Internal System

The framework of policies, processes, and procedures used within an organization to ensure effective and efficient operations.

Ethical Performance

Evaluation of an individual's or organization's actions in terms of their adherence to ethical principles and standards.

Report Misconduct

The action of informing authorities or relevant parties about unethical or illegal activities observed within an organization or social setting.