There Are Generally __________ Steps in the Target Market Selection

question 152

Multiple Choice

There are generally __________ steps in the target market selection process. The second step is ______________.

• A) five; determine which segmentation variables to use
• B) five; select specific target markets
• C) five; develop market segment profiles
• D) four; identify the appropriate targeting strategy
• E) four; determine which segmentation variables to use

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Definitions:

Accounting Concept

Fundamental principles or theories that underpin the practice and procedure of accounting.

Manufacturing Business

This type of business produces goods from raw materials through a combination of manual labor and machines.

Finished Goods Inventory

Manufactured products that are complete and ready for sale but have not yet been sold to customers.

Ready For Sale

Inventory items that have completed the production process and are available for purchase by consumers.