Bloomingdale's Wants to Learn About Its Consumers' Attitudes Toward Online

question 99

Multiple Choice

Bloomingdale's wants to learn about its consumers' attitudes toward online purchases. There are numerous studies that are available about consumers and online buying, but Bloomingdale's believes its customers might be different from the usual online consumer profile, so they decide to conduct their own study. If Bloomingdale's were to use the available data about consumer attitudes, it would be using ___ data; however, if Bloomingdale's does its own study it would collect ______ data.

• A)descriptive; primary
• B)experimental; descriptive
• C)secondary; primary
• D)primary; secondary
• E)secondary; descriptive

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Definitions:

Social Loafing

The tendency for individuals to decrease their effort in pursuing a goal when working in a collaborative environment versus working on their own.

Task-Oriented

An approach or behavior focused primarily on completing tasks or achieving specific objectives.

Performance-Oriented

Focused on achieving high levels of performance and often concerned with the outcomes or results of actions rather than the process.

Cohesive

The characteristic of elements of a group sticking together effectively and remaining united in pursuit of common goals.