When Pepsi Implemented a Telephone Survey to Determine the Effectiveness

question 129

Multiple Choice

When Pepsi implemented a telephone survey to determine the effectiveness of a recent advertising campaign, one of the questions the interviewer asked was, "Have you ever heard of a cola with twice the caffeine of regular colas?" This is an example of which of the following kinds of questions?

• A)Open-ended
• B)Dichotomous
• C)Multiple-choice
• D)Imperative
• E)Declarative

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Definitions:

Local Population

pertains to the number of inhabitants residing within a specific area or region, often used in studies and planning at a community or municipal level.

Free-Market Economy

An economic system where prices for goods and services are determined by the open market and by consumers, with minimal government intervention or centralized planning.

Banking Presence

The extent and availability of banking services and institutions within a particular area or region.

Credit Provided

The provision of funds or resources now with an agreement or expectation of repayment in the future, often with interest.