The Objective of Sampling in Marketing Research Is to

question 139

Multiple Choice

The objective of sampling in marketing research is to

• A) obtain responses from as many people as possible.
• B) control independent variables that might influence research results.
• C) select representative units from a total population.
• D) ensure that measures in the study are reliable.
• E) provide data that can be used to test the hypotheses being investigated.

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Definitions:

Duties and Responsibilities

The tasks and obligations that an individual is expected to perform as part of a job or role.

Job Holder

A person who currently occupies a specific job position or role within an organization.

Recruitment

The process of identifying, attracting, interviewing, selecting, and hiring employees.

Qualified Pool

A qualified pool refers to a group or collection of individuals who meet certain criteria or qualifications for a particular role or opportunity, ready for selection or deployment.