Discuss the Role of the Marketing Information System in Helping

question 158

Essay

Discuss the role of the marketing information system in helping marketing managers make better decisions.

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Definitions:

Data

Facts and statistics collected together for analysis.

Standard Deviation

An indicator used to determine the extent of variation or dissimilarity within a group of values.

Data

Material compiled for consulting or investigative purposes.

Sum of Squared Scores

A calculation in statistics that measures the dispersion of a set of values by squaring each distance from the mean and summing them up, often used in variance and standard deviation calculations.