Home Aura Sells Expensive Custom-Made Draperies, Bedding, and Accessories Through

question 91

Multiple Choice

Home Aura sells expensive custom-made draperies, bedding, and accessories through sales representatives who are also interior designers. It also has another, slightly less expensive line that it sells through stores such as Nordstrom's and Saks Fifth Avenue. Home Aura is most likely using a(n) ____ targeting strategy.

• A)differentiated
• B)undifferentiated
• C)concentrated
• D)homogeneous
• E)heterogeneous

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Definitions:

Equity Theory

A theory of motivation that posits individuals assess their job satisfaction and motivation based on their perception of fairness in the exchange of inputs and outcomes in their employment.

Comparison Person

An individual used as a reference point in social comparison processes, influencing one's self-evaluation, feelings, and behaviors.

Inequity

A condition stemming from unfair, unjust treatment or disparities among individuals or groups, often in terms of resources, rights, or opportunities.

Motivator Factors

In the job content are sources of job satisfaction.