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Why Do Marketers Rely Heavily on Demographic Characteristics When Segmenting

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Why do marketers rely heavily on demographic characteristics when segmenting consumer markets?


Definitions:

Anterograde Amnesia

Failure to remember events that occurred after physical trauma because of the effects of the trauma.

Retrograde Amnesia

A loss of memory-access to events that occurred, or information that was learned, before an injury or the onset of a disease.

Physical Trauma

Damage or injury to the body caused by an external force, which can be either blunt or penetrating.

Painful Memories

Recollections of past experiences that cause emotional discomfort or distress when recalled.

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