Examlex
Why do marketers rely heavily on demographic characteristics when segmenting consumer markets?
Parent-Country National
An individual who is employed by an organization or corporation in their home country and is working in another country where the organization operates.
Multinational Company
An organization that builds facilities in a number of different countries in an effort to minimize production and distribution costs.
Production Costs
The total expenses incurred in the process of producing goods or services, including raw materials, labor, and overhead.
Distribution Costs
Expenses associated with delivering a company's products from the production point to the consumer, including transportation, warehousing, and logistics.
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