Alps Ski Co Is Looking for New Markets for Both

question 71

Multiple Choice

Alps Ski Co is looking for new markets for both its brick and mortar retail stores and its catalog division. Alps Ski Co would most likely use a(n) ______ base for market segmentation of its stores and a(n) ______ base for market segmentation of its catalog division.

• A)behavioristic; geographic
• B)geographic; demographic
• C)demographic; psychographic
• D)environmental; demographic
• E)geographic; behavioristic

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Definitions:

Financing

The process of providing or securing funds necessary for a purchase, project, or investment.

Principal

The original amount of a debt or investment, exclusive of any interest or growth.

Principal

The main party involved in a financial transaction or agreement, such as the amount of money borrowed in a loan, or a primary actor in a contract.

Implied Warranty

A legal concept that guarantees that a product or service sold will perform as expected, even if not explicitly promised by the seller.