Spectrum Uses a Segmentation Strategy for Its Cable TV Packages

question 4

Multiple Choice

Spectrum uses a segmentation strategy for its cable TV packages based on market characteristics such as age, gender, or income. Which of the following segmentation variables is Spectrum using?

• A)Demographic
• B)Geographic
• C)Psychographic
• D)Product-related
• E)Education

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Definitions:

Product's Life Cycle

The progression of a product through several stages including introduction, growth, maturity, and decline, affecting marketing strategies and management decisions.

Nostalgia

A sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.

Antagonism

Opposition or active resistance against something; in pharmacology, it may refer to a substance that interferes with or inhibits the physiological action of another.

Price Changes

Adjustments made to the selling price of goods or services in response to market demands, cost of production, or competitive landscape.