Chevrolet Is Producing a New Seven-Passenger Van with All-Wheel Drive

question 19

Multiple Choice

Chevrolet is producing a new seven-passenger van with all-wheel drive. Which of the following would be the best variables for segmenting the market for this new model?

• A)Gender and age
• B)Geographic location and family life cycle
• C)Income and geographic location
• D)Family life cycle and gender
• E)Geographic location and gender

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Definitions:

Residual Income

The net income that an investment earns beyond the minimum rate of return.

Margin

Generally refers to the difference between the selling price and the cost of a product or service, often expressed as a percentage of the selling price.

Customer Service Department

A department in an organization responsible for managing questions, assisting customers with problems, and offering details about the company's products or services.

Operating Divisions

Different sectors or sections within a company that focus on specific operational tasks or business units.