A Segmentation Variable Is Used to Group Smaller Markets into One

question 29

True/False

A segmentation variable is used to group smaller markets into one larger market.

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Definitions:

Died Testate

A legal term referring to a person who has died leaving a valid will.

Testator

One who makes a valid will.

Maker Of A Will

Person who creates a legal document that outlines how their property should be distributed upon their death.

Perfect Substitutes

Goods or services that can be used in place of each other with no loss of utility to the consumer.