Market Segment Profiles Help a Marketer Determine Which Segments Are

question 122

True/False

Market segment profiles help a marketer determine which segments are most attractive relative to a firm's strengths, weaknesses, objectives, and resources.

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Definitions:

Aversive Stimuli

Unpleasant or noxious stimuli which an organism seeks to avoid or escape.

Partial Reinforcement

A conditioning strategy wherein a reward is not administered every time the desired behavior is performed, making a behavior more resistant to extinction.

Continuous Reinforcement

A method of learning that entails giving a reward after every desired behavior.

Ratio Schedule

A schedule of reinforcement where a response is reinforced only after a specified number of responses have occurred.