The Undifferentiated Targeting Strategy for Finding a Target Market Will

question 114

Multiple Choice

The undifferentiated targeting strategy for finding a target market will likely not be successful if

• A) product positioning is needed.
• B) the firm defines the total market as its target market.
• C) people within the market have heterogeneous needs.
• D) people within the market have homogeneous needs.
• E) the firm is capable of developing a single marketing mix that satisfies all people's needs.

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Definitions:

Affiliate

To officially attach or connect to an organization or a body.

Identification

The process of associating oneself with specific groups, roles, or causes, or recognizing something as being certain or belonging to a particular category.

Socialization

The process by which individuals learn and adopt the norms, values, behaviors, and social skills appropriate to their society or culture.

Personality Formation

The process by which an individual's distinctive patterns of thought, feeling, and behavior, constituting their personality, are developed and solidified over time.