Several Conditions Must Exist for Market Segmentation to Be Successful

question 42

Multiple Choice

Several conditions must exist for market segmentation to be successful. These conditions include all of the following except

• A) the total market should be divided so that segments can be compared on sales potential, costs, and profits.
• B) customers' needs for the product must be homogeneous.
• C) the company must be able to reach the chosen segment with a particular marketing mix.
• D) segments must be identifiable and divisible.
• E) at least one segment must have enough profit potential to justify developing and maintaining a special marketing mix for that segment.

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Definitions:

Morality

Principles concerning the distinction between right and wrong or good and bad behavior.

Subjectivity

Refers to how someone's judgment is shaped by personal opinions and feelings instead of outside influences, leading to a highly personal perspective.

Transformational Leadership

A leadership style that transforms and inspires followers to exceed expectations while fostering significant personal and organizational growth.

Charismatic Leadership

A leadership style in which the leader possesses exceptional personal qualities that inspire loyalty, enthusiasm, and devotion among followers.