When Markets Are Comprised of People with Differing Product Needs

question 98

Multiple Choice

When markets are comprised of people with differing product needs, the marketing manager should use a(n) ____ strategy.

• A) concentrated or differentiated targeting
• B) market-intensive
• C) integrated
• D) product-oriented
• E) undifferentiated

Know the first step in creating a workplan for employment equity.

Understand the principle of the duty to accommodate within organizations.

Identify the legal sources of the employer's duty to prevent sexual harassment.

Understand the importance of diversity management in leveraging a competitive advantage in global markets.

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Definitions:

Customer Cost Analysis

A process of analyzing the costs associated with acquiring and servicing customers, often used to determine profitability by customer.

Time-Driven Activity-Based Costing

A costing method that assigns costs to products or services based on the time resources are consumed in producing them.

Customer Cost Analysis

This analysis involves examining the costs associated with acquiring and servicing a customer, to determine the value of the customer relationship and inform strategic decisions.

Capacity Analysis

Estimating the necessary production capacity for an organization to cater to the ever-changing demands of its products.