A Disadvantage of the Concentrated Targeting Strategy Is That

question 87

Multiple Choice

A disadvantage of the concentrated targeting strategy is that

• A) the firm's financial condition is tied to a single and specialized marketing mix.
• B) large sales volumes cannot be generated.
• C) production costs may be higher than with other strategies.
• D) marketing personnel may become dissatisfied with the limited opportunities provided by this approach.
• E) marketing costs are often higher than for other strategies.

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Definitions:

Geofencing

The use of GPS or RFID technology to create a virtual geographic boundary, triggering a response when a mobile device enters or leaves a particular area.

Experiential Retail

A retail strategy that focuses on creating immersive shopping experiences that engage customers beyond traditional transactions.

Fan Apparel

Clothing and merchandise designed to show support for sports teams, players, or entertainment franchises, often featuring logos and themes.

Adjacent Retailers

Retail stores located near to each other, often sharing customer foot traffic or market segments.