Examlex
Which of the following is not one of the major categories of consumer market segmentation variables?
E-commerce
The buying and selling of goods and services through electronic platforms, such as the internet, enabling transactions over digital networks.
Return
The profit or loss generated on an investment over a specified period.
Investment
The act of allocating resources, usually money, with the expectation of generating an income or profit.
Specified Period
A set time frame or duration identified for a particular purpose, event, or agreement.
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