A Marketer That Targets Customers Based on Marital Status and the Presence

question 75

Multiple Choice

A marketer that targets customers based on marital status and the presence and age of children is using

• A) behavioristic segmentation.
• B) lifestyle variables.
• C) psychographic variables.
• D) family life cycle.
• E) phase of life segmentation.

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Definitions:

Gray Market

The trade of goods through distribution channels that are legal but unintended by the original manufacturer.

In-store Shopping App

A mobile application designed to enhance the shopping experience within physical retail locations.

Dynamic Pricing

A pricing strategy where the price of a product or service is flexible, changing in response to market demand, competitor prices, or other external factors.

Economy-Class Seats

The most basic and least expensive seating category available on commercial airlines, designed for budget-conscious travelers.