Systems Such as Acorn and PRIZM Provide Companies with Lifestyle

question 184

Multiple Choice

Systems such as Acorn and PRIZM provide companies with lifestyle and demographic information about neighborhoods throughout the United States. This information is used to aid

• A)behavioristic segmentation.
• B)geodemographic segmentation.
• C)market density analysis.
• D)demographic segmentation.
• E)geographic segmentation.

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Definitions:

B2C

Business-to-Consumer, a sales model in which products or services are sold directly from a company to the end consumer.

C2B

C2B, or Consumer-to-Business, refers to transactions where individuals offer products or services to businesses, reversing the traditional business-to-consumer model.

B2B

Business-to-Business, a model that involves transactions between businesses, such as between a manufacturer and a wholesaler, or a wholesaler and a retailer.

C2C

Customer to Customer, a business model where customers trade with each other, typically facilitated by a third-party platform.