Which of the Following Is the Biggest Drawback to Using

question 167

Multiple Choice

Which of the following is the biggest drawback to using psychographic variables?

• A) They are very costly to collect.
• B) They are difficult to measure.
• C) They give poor information about consumer needs.
• D) They do not reflect socioeconomic characteristics of consumers.
• E) The resulting segments are difficult to be reached.

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Definitions:

Bushels

A unit of volume that is used primarily in the United States to measure quantities of agricultural products.

Profit

This is the financial gain obtained when the amount earned from a business activity exceeds the costs, expenses, and taxes needed to sustain the activity.

Quantity Demanded

The sum of a particular good or service that customers are ready and financially able to buy at a given price.

Productivity

The measure of the efficiency of production, often quantified as the ratio of outputs produced to inputs used in the production process.