After an Organization Has Determined Which of the Many Segmentation

question 45

Multiple Choice

After an organization has determined which of the many segmentation variables it will use, the next step in the target market selection process is

• A) evaluating each of the relevant market segments.
• B) selecting the specific target markets.
• C) reviewing the appropriate marketing strategy.
• D) analyzing the interaction between segmentation variables.
• E) developing market segment profiles.

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Definitions:

Childrearing

The process of bringing up, nurturing, and educating a child from infancy to adulthood.

Finances

The management of large amounts of money, especially by governments or large companies, but also pertaining to individual or personal money management.

Widowed

The state of having lost one's spouse through death.

Self-Care

The practice of taking action to preserve or improve one's own health, wellbeing, and happiness, particularly during periods of stress.