Estimating the Cost of Entering a Market and Focusing on a Specific

question 148

Multiple Choice

Estimating the cost of entering a market and focusing on a specific target segment is important because

• A) cost estimates are crucial to estimating sales potential accurately.
• B) higher costs will keep other potential competitors from entering that particular segment.
• C) customers are more likely to be attracted to marketers that invest heavily in the target segment.
• D) the organization's marketers need to know if they can reach the segment at costs equal to or below competitors' costs.
• E) higher cost generally ensures long-term success.

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Definitions:

Substrate

Molecule that an enzyme acts upon and converts to a product; reactant in an enzyme-catalyzed reaction.

Oxidation-Reduction Reactions

Chemical reactions involving the transfer of electrons between two substances, altering their oxidation states and often producing energy.

Substrate

The surface or material on or in which an organism lives, grows, or reacts, or a substance acted upon by an enzyme.

Reactant

Molecule that enters a reaction and is changed by participating in it.