Segmentation Variables Are Usually Grouped into Four Categories

question 208

Multiple Choice

Segmentation variables are usually grouped into four categories:

• A) demographic, geographic, religion, and income.
• B) geopolitical, income, behavioristic, and psychographic.
• C) attitudes, lifestyles, behaviors, and gender.
• D) geographic, demographic, psychographic, and attitudes.
• E) demographic, geographic, psychographic, and behavioristic.