Aeropostale Is Developing a Program to Get to Know Its

question 200

Multiple Choice

Aeropostale is developing a program to get to know its customers. Which of the following is not a reason why Aeropostale needs to understand consumer buying behavior?

• A)Customers' reactions to marketing strategy can impact the firm's success.
• B)All customers are the same when it comes to buying behavior.
• C)A firm should create a marketing mix that satisfies customers.
• D)It helps the marketer predict how consumers will respond to marketing strategies.
• E)The marketing concept stresses that a firm should know its customers.

---

Definitions:

Average Investment

The middle amount invested over a period of time, often used in performance measurement or investment appraisal.

Unprofitable Segment

A division or part of a business that consistently operates at a loss, detracting from the overall profitability of the company.

Elimination

The process of removing a component or aspect, often used in the context of accounting to adjust consolidated financial statements.

Related Product Lines

Products that are linked or associated in terms of their usage, customer base, or production requirements, often marketed together.