In the Consumer Buying Decision Process, a Buyer Will Search

question 82

Multiple Choice

In the consumer buying decision process, a buyer will search his or her memory for information about products that might solve the problem they have identified in the

• A)internal search.
• B)external search.
• C)evoked search.
• D)purchase phase.
• E)postpurchase phase.

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Definitions:

Psychosexual Stages

Freud's theory of five developmental stages (oral, anal, phallic, latency, and genital) that children pass through, each characterized by sexual pleasure in parts of the body.

Last Stage

This can refer to the final phase in a process or sequence, such as the last stage of a life cycle, or the concluding part of a theatrical production.

Genital Stage

The final stage in Freud’s psychosexual stages; from puberty on, sexual urges are allowed back into consciousness and the individual moves toward adult social and sexual behavior.

Freudian Stages

A series of developmental stages that Sigmund Freud theorized children go through, each associated with a different area of pleasure.