Comcast Offers Different Types of Cable Packages

question 147

Multiple Choice

Comcast offers different types of cable packages.Its digital economy has over 45 channels.Its digital preferred package offers over 220 channels.Its XFINITY TV 200 Latino offers over 150 channels,including more than 50 Spanish channels.What type of segmentation variable is Comcast likely using when developing its different packages?

• A)Geodemographic
• B)Demographic
• C)Geographic
• D)Psychographic
• E)Behavioristic

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Definitions:

Law of Demand

indicates the inverse relationship between the price of a good or service and the quantity demanded, with demand typically decreasing as prices increase, all else being constant.

Total Utility

The overall satisfaction or happiness received from consuming a certain amount of goods or services.

Reallocating Expenditures

The process of adjusting the distribution of spending across different areas or categories to better align with financial goals or constraints.

Budget Line

A budget line is a graphical representation of all possible combinations of two goods that can be purchased with a given budget, given their prices.