Jacob Is a Purchasing Manager of Computer and Software Equipment

question 179

Multiple Choice

Jacob is a purchasing manager of computer and software equipment for his company, which employs about 350 individuals. He subscribes to PC Magazine and several other trade publications that review computer hardware and software. In addition, Jacob is an active user of online forums and often reads reviews that other purchasing managers post about different computer models. Jacob spends about 1-2 hours each week reviewing information through these sources before making purchasing decisions. What stage of the consumer decision process is Jacob most likely in?

• A)Information search
• B)Problem recognition
• C)Evaluation of alternatives
• D)Purchase

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Definitions:

Valuable Reward

A reward of significant worth or importance, often given in recognition of an individual's effort or achievement.

Bypassing Manager

Refers to the act of ignoring or circumventing a manager in the organizational hierarchy, usually to expedite decisions or actions.

Top Administrator

A high-ranking official in an organization responsible for making key decisions and overseeing the implementation of policies.

Organizational Citizenship Behavior

Voluntary behaviors employees perform to help others and benefit the organization, which go beyond their formal job requirements.