If a Person's Interest in the Product Category Is Ongoing

question 222

True/False

If a person's interest in the product category is ongoing and long term, it is referred to as situational involvement.

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Definitions:

Social Psychology

The examination of the impact that the genuine, envisioned, or hinted existence of others has on individuals' cognitive processes, emotional experiences, and conduct.

Attribution Theory

A theory that seeks to explain how individuals infer the causes of their own and others' behavior, attributing them to either internal dispositions or external situations.

Social Group

A collection of individuals who interact with each other and share similar characteristics and a sense of unity.

Folk Psychologists

are laypeople who apply their intuitive understanding of human behavior and mental processes without formal psychological training.